Job Title: Marketing Automation Business Analyst
Location: Ghent
Project: Campaign rollout
Start Date: ASAP
Contract Type: Freelance
Role Overview:
Our customer, a well-established organisation based in Ghent, is looking for an experienced Freelance Marketing Automation Expert to support the further development and optimisation of their marketing automation capabilities.
This is a business-oriented role, ideal for someone who understands marketing processes, customer journeys and campaign management and can translate business requirements into clear solutions for technical teams.
The successful consultant will work closely with marketing and business stakeholders to understand their needs, design effective campaign approaches and ensure these requirements are translated into practical solutions within the marketing automation environment.
Experience with Marketing Cloud on Core (MCOC) is highly desirable, ideally within the Salesforce ecosystem. However, strong experience with other marketing automation platforms will also be considered.
Key Responsibilities:
· Act as the bridge between marketing/business stakeholders and technical teams.
· Gather, analyse and translate business requirements into clear functional requirements and actionable solutions.
· Support the setup, execution and optimisation of marketing campaigns and customer journeys.
· Work with stakeholders to define campaign objectives, target audiences, segmentation, customer journeys and communication flows.
· Help shape and improve marketing automation processes and ways of working.
· Configure and manage marketing campaigns within the relevant marketing automation platform.
· Work closely with technical teams to ensure business requirements are correctly understood and implemented.
· Support testing, validation and optimisation of new campaigns, journeys and functionality.
· Identify opportunities to improve campaign performance, customer engagement and marketing processes.
· Provide guidance to business users and stakeholders on marketing automation capabilities and best practices.
· Contribute to the further development of the organisation’s Marketing Cloud / marketing automation roadmap.
· Monitor campaign results and use data and insights to recommend improvements.
Required Skills & Experience
Required
· Strong professional experience in Marketing Automation, CRM marketing or digital marketing.
· Demonstrable experience setting up and managing marketing campaigns, customer journeys and automated communications.
· Experience working with Marketing Cloud on Core (MCOC) is strongly preferred.
· Salesforce Marketing Cloud experience is highly desirable, although experience with other leading marketing automation platforms will also be considered.
· Strong understanding of marketing processes, customer journeys, segmentation and campaign management.
· Proven ability to translate business requirements into functional requirements and communicate these effectively to technical teams.
· Comfortable working between business stakeholders, marketing teams and IT/development teams.
· Strong analytical and problem-solving skills.
· Excellent communication and stakeholder management skills.
· Dutch or French speaking; English is an advantage.Highly Advantageous
- Experience with PLC programming or PLC troubleshooting.
- Knowledge of hydraulic systems.
- Experience with industrial machinery or automated equipment.
- Experience with commissioning and installation.
- Broader knowledge of industrial automation and control systems.
Bonus
This is not a technical development role, but a good understanding of the technology behind marketing automation would be a strong advantage.
Experience with areas such as:
- Salesforce Marketing Cloud / MCOC
- CRM platforms
- Marketing automation platforms
- Customer data and segmentation
- APIs and integrations
- Data flows
- Campaign analytics and reporting
- Basic SQL or data querying
- Marketing technology architecture
Contract Details
Location: Ghent
Duration: 3 months (+ extensions)
Rate: Negotiable