Job Title: Product Owner – Shopware (Dutch-speaking)
Location: Hybrid | South Holland
Contract: Freelance (March – End of Year)
About the Role
For a fast-growing wellness brand in South Holland, we are looking for a Senior Product Owner (Shopware) to lead the re-launch of their website in 2026. This is a high-impact, hybrid role where you will own the digital product vision and execution, working closely with two external agencies (development & design) and a wide range of internal stakeholders.
You will play a key role in decentralising the current monolithic e-commerce environment, transitioning from a traditional webshop setup to a flagship digital platform built on Shopware.
Key Responsibilities
Product Ownership & Delivery
- Own the end-to-end product roadmap for the Shopware platform
- Drive the website re-launch, from discovery through delivery and optimisation
- Translate business goals into clear, actionable product requirements and deliverables
- Prioritise backlog, define user stories, and ensure timely delivery
Agency Management
- Lead and challenge two external agencies (development & design)
- Act as the single point of accountability for scope, quality, timelines, and outcomes
- Ensure agencies deliver against agreed standards and business objectives
Stakeholder Management
- Collaborate closely with internal teams: Marketing, IT, and Customer Service
- Manage internal and external stakeholders with confidence and clarity
- Align technical decisions with commercial, brand, and customer needs
Platform & Architecture
- Lead the transition from a monolithic webshop environment to a decentralised, flagship setup
- Own and optimise the Shopware landscape
- Ensure scalability, performance and future-proof architecture
Requirements
Experience & Skills
- Senior-level experience as a Product Owner in e-commerce or digital platforms
- Strong hands-on experience with Shopware (CMS experience is essential)
- Proven track record of leading complex website re-launches
- Comfortable working autonomously and making strategic decisions
- Strong ability to challenge agencies and drive high-quality outcomes
- Experience working in cross-functional environments
Language & Location
- Fluent Dutch (mandatory) – communication
- Based in or able to commute to South Holland
- Available to work on-site 2 days per week (minimum 1/week)